The New Jersey Nets were having a tough season in 2009. The Nets CEO Brett Yomark came up with an idea to fill the 19,900 seat Izod Center. For their next home game each season ticket holder was given two free tickets, and the price of a number of the upper and lower level seats were sold for $10 each. The outcome, 700 $10 seats purchased, and the lower bowl was nearly sold out. An estimated attendance of 13,000-15,000 was recorded.
http://articles.nydailynews.com/2008-12-11/sports/17912926_1_knicks-nets-devin-harris
http://search.ebscohost.com/login.aspx?direct=true&db=ulh&AN=J0E225188077009&site=ehost-live
Jeff ZillgittChris, Colston. "NBA Insider." USA Today n.d.: MAS Ultra - School Edition. Web. 3 May 2012.
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